What’s Happening At: Colour and Thing – Shorelight

Shorelight promotes top US universities to top-of-the-class students all over the world. Their on and offline collateral has to reflect their position as a prestigious international academic brand, whilst at the same time supporting their growing list of partner universities.

Shorelight perform a crucial role as international intermediaries, forging relationships between universities and agents through the provision of a wealth of information. We ensured their brochure for agents was impeccably designed and recognisably Shorelight, but still on-brand for each University. A Quick Reference Guide was anything but quick to create – we designed a whole new infographic format to carry thousands of course details over just a few pages. And we delivered a web portal to take this role online, enabling agents to match academic opportunities with student profiles. We’re already planning additional functionality, creating an even more sophisticated tool to sell the American university experience and maintain Shorelight’s position as the leader in their field.